Elliot Hyams

An intro from Elliot Hyams

As consumers become more eco-conscious, it is imperative that businesses start to make the difficult choices that will ultimately determine if they can market themselves as sustainable.

Focusing on their packaging may seem like a quick and easy fix, but soon they will find themselves delving into a quagmire of misinformation, driven by a lack of understanding on the part of those selling their packaging products as sustainable. 

Utilising my own research and understanding of the industry, I will publish insightful topics that will hopefully untangle the complex nature of sustainability for you. The purpose of this website is to help businesses and consumers understand more about the choices they’re making, with the ultimate goal of reducing the environmental impact that packaging is having on our planet.

More than ever, I believe businesses deserve clarity—not just marketing gloss or wishful thinking. Sustainability requires a frank conversation around what’s possible, what’s scalable, and what genuinely reduces environmental harm.
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Through this platform, I’ll be publishing practical insights from real-world projects, drawing on lessons learned at SPS Pouches and from industry-wide collaboration. You’ll also find analysis of new materials, policy shifts, and circular economy innovations—always viewed through the lens of what this means for SMEs trying to do the right thing.
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If you’re looking for actionable guidance, grounded in experience, you’re in the right place.

My work in sustainable packaging has also been featured by the Green Living Blog and the British Plastic Federation which highlights the importance of flexible solutions that are both circular and commercially viable for brands of all sizes.